
Flightcast: 4.4× LTV growth through building the product design function from zero at Steven Bartlett's podcast platform
First designer at Flightcast, a Steven Bartlett-backed video podcast hosting platform. PostHog analytics from zero across 354K monthly interactions, created a 1:1 design system matched to the codebase, and redesigned both core workflows—publishing (60+ frames, 51 states) and onboarding (40 screens across 4 flow paths, 84% attrition reduced). Hundreds of Figma and production-fidelity HTML prototypes. Design work used in production and in securing additional funding interest.

10X Trainer: $3M ARR opportunity through AI-powered product redesign for Cardone Ventures
Led product turnaround for Cardone Ventures' ($225M revenue) AI sales training app serving 34,000+ clients. Rescued 0% adoption launch through user research, gamification redesign, and scalable design systems. Reduced onboarding 96% (6 weeks → 1 day), achieved 300% user growth, 20x training increase, and positioned for $3M ARR enterprise deployment across 1,000+ portfolio companies.

Search with Jack: Led churn research, retention strategy, and feature design for an AI job application platform
Senior Product Designer for Search with Jack, an AI job application platform with 100K+ users. Surveyed ~470 churned users, then deep-dived 29 individual accounts across session recordings, PostHog analytics, and survey responses. Discovered 65% of churn was UX confusion, not product failure—most cancelled users had 200–400+ unused credits. Delivered 4 strategic recommendations with 12 feature concepts. Designed an interview tracker feature (kanban board, detection alerts, mobile breakpoints) confirmed for next dev sprint. Credit packs pushed to development during engagement.

Applus+: $1M+ annual revenue through accessibility and usability redesign
Led a 5-person UX team in an accessibility-first redesign for Applus+ Laboratories (€254M B2B testing/certification division). Conducted usability testing, overhauled form accessibility violations, and simplified navigation for engineers and technical decision-makers across Aerospace, Pharma, Construction, and Medical industries. Achieved WCAG AA compliance with projected 38% conversion improvement, 23% organic traffic gain, and $840K–$1.44M annual business impact.

Developmate: 50% increase in feature adoption and 40% reduced user error through iterative testing
Led UX redesign for Developmate, a real estate development platform serving property developers. Led usability testing, and redesigned critical user flows including legend UI, onboarding screens, and map interactions. The redesign applied progressive disclosure principles to improve feature discoverability (estimated 50–60% increase), reduced onboarding confusion through clear differentiation (estimated 35–45% error reduction), and guided walkthroughs to accelerate time-to-value.

String Theory: Complete brand identity and website for an enterprise fintech startup
Built the complete brand identity for String Theory, an enterprise fintech startup with patent-pending deterministic ledger technology (clients process $2B/day, save $40M+ annually). Worked directly with founders to define competitive positioning against Formance, TigerBeetle, and legacy ERPs (SAP, Oracle, NetSuite). Delivered 40+ page brand guidelines, visual identity system (Navy #1A2B4D + Electric Blue #0088FF, Aeonik Pro typography), 4-page website, and 13-slide brand deck—all from zero.

CoachPals: $400K+ ARR potential through B2B2C profile expansion
Designed scalable profile architecture for CoachPals, a wellness professional marketplace competing in the $11B digital wellness space. Led UX/UI design on a 4-person team to expand platform from 2 to 4 profile types, enabling business (yoga studios, wellness centers) and product vendor segments. Created production-ready screens, comprehensive component library, and developer handoff documentation. Positioned platform for 60–75% addressable market expansion with estimated $400K–$1.2M additional ARR potential.
COMING SOON
Gateway Family Dentistry: Full website redesign, platform migration, and SEO strategy for a family dental practice
Redesigned 24 core pages and migrated Gateway Family Dentistry from WordPress on GoDaddy to Framer with DNS on Cloudflare. Mapped 415 301 redirects with zero major traffic drops during migration. Set up Google Search Console monitoring and optimized all service pages for local SEO—dental implants reached position 8.7 (1,222 impressions), oral cancer screenings hit 3.96% CTR. The practice had their best revenue month in company history following the launch.
I drive impact through design. I think like a researcher, obsess like a scientist, and design with an eye for detail.






