Phoenix, AZ
Selected Works
$1M+ projected annual revenue through accessibility and usability redesign for Applus+ Laboratories
Led a 5-person UX team in a accessibility-first redesign for Applus+ Laboratories (€254M B2B testing/certification division). Conducted usability testing, overhauled form accessibility violations, and simplified navigation for engineers and technical decision-makers across Aerospace, Pharma, Construction, and Medical industries. Achieved WCAG AA compliance with projected 38% conversion improvement, 23% organic traffic gain, and $840K-$1.44M annual business impact.
Accessibility
B2B UX
Usability Testing
Conversion Optimization
Information Architecture
WCAG
Forms
Lead Generation
Team Leadership
Developer Hand-off
$3M ARR opportunity through AI-powered product redesign for Cardone Ventures' 10X Trainer
Led product turnaround for Cardone Ventures' ($225M revenue) AI sales training app serving 34,000+ clients. Rescued 0% adoption launch through user research, gamification redesign, and scalable design systems. Reduced onboarding 96% (6 weeks → 1 day), achieved 300% user growth, 20x training increase, and positioned for $3M ARR enterprise deployment across 1,000+ portfolio companies
Design Process
AI / ML
Strategy
Prototyping
User Interviews
User Research
Product Research
Design Libraries
Mobile App Design
LMS
iOS/iPadOS
Mentorship
Interaction Design
50% increase in feature adoption and 40% reduced user error through iterative testing for Developmate
Led UX redesign for Developmate, a real estate development platform serving property developers. Led usability testing, and redesigned critical user flows including legend UI, onboarding screens, and map interactions. The redesign applied progressive disclosure principles to improve feature discoverability (estimated 50-60% increase), reduced onboarding confusion through clear differentiation (estimated 35-45% error reduction), and guided walkthroughs to accelerate time-to-value.
B2B SaaS UX
Progressive Disclosure
Usability Testing
Onboarding
Map UI
Feature Discovery
Real Estate Technology
User Research
Prototyping
Design Systems
Interaction Design
Information Architecture
$400K+ ARR potential through B2B2C profile expansion for CoachPals
Designed scalable profile architecture for CoachPals, a wellness professional marketplace competing in the $11B digital wellness space. Led UX/UI design on a 4-person team to expand platform from 2 to 4 profile types, enabling business (yoga studios, wellness centers) and product vendor segments. Created production-ready screens, comprehensive component library, and developer handoff documentation. Positioned platform for 60-75% addressable market expansion with estimated $400K-$1.2M additional ARR potential.
Product Design
User Experience
Design Systems
Competitive Analysis
User Flows
Style Guide
Developer Hand-off
Wireframing
Agile / Sprints
Marketplace Design
B2B SaaS
Component Libraries
I drive impact through design.
I think like a researcher, obsess like a scientist, and design with an eye for detail.
Community and people matter to me. I mentor and help designers of all backgrounds, especially within the popular Design Buddies community (+87k members), helping others level up and grow.
Feel welcome to book a coffee chat with me.
Figma
Framer
SEO
Branding
Websites / Apps
AI / Agent Pipelines
User Experience
IA & Mapping
User Research
Business Strategy
